This course is designed for newsrooms who are:

Already have impact data, but not yet using it to tell a story. You've got a framework, a tool to track impact, survey data, or at minimum a clear sense of your outcomes — and now you need to turn that into reports people actually read and act on.

Tired of building your Annual Report from scratch every time. You want a repeatable structure and a template you can return to year after year.

Communicating your impact to multiple audiences with a single report. Funders, your board, your newsroom, and the public all need to hear about your impact. You need a process that lets you develop one core narrative instead of starting over for each audience.

Ready to bring the right people to the table. Strong impact reports usually require editorial, development, and communications perspectives in the room together — not one person assembling it alone.

By the end of this seven-week cohort, your team will have:

A Completed Draft of Your Own Impact Report. Not a hypothetical exercise — you'll leave with a real, usable narrative and structure built around your organization's actual data, refined through a dedicated one-on-one review session with IA.

Your Own Adaptable IA Impact Report Template. A reusable structure so future reports start from a foundation instead of a blank page.

Working Data Visualization Skills. Practical, hands-on guidance for turning your impact data into charts and visuals that clarify rather than clutter — covered in a dedicated session and reinforced in your one-on-one.

A Clear Process for Future Reporting Cycles. Beyond this year's report, you'll leave with a repeatable workflow your team can apply to future impact reporting.

Peer Learning from Aligned Newsrooms. Exchange real challenges and drafts with a small cohort of organizations working through the same questions.

Duration: Seven weeks (six live sessions + one independent work week), starting September 10, 2026

Format: Virtual cohort sessions + individual support via Zoom

Weekly structure:

• Live sessions Thursdays, 12:00–1:30 p.m. ET

• Four group sessions + two personalized one-on-one sessions with Impact Architects

• Structured exercises between sessions (60–90 minutes per week)

• One built-in break week to select your report format, line up contractors, and catch up

Team participation: Up to three staff members per organization We recommend including editorial, grants/development, and communications perspectives

Cohort size: We will limit the size of the cohort to ensure meaningful peer exchange and personalized attention.

Cost: $2,500 per organization

To give you an idea, here's what one session actually looks like:

Session 3: Crafting Your Impact Story

Before the session: Bring 2–3 examples of impact you want to communicate, the data that support them, as well as any existing report drafts or templates you've used.

In the 75-minute session: We walk through the IA Impact Report narrative structure — the same one we use in our own client engagements — and break down what separates a report that gets skimmed from one that gets forwarded.

After the session: Your team drafts the opening narrative section of your own report using the IA template, ready for feedback in your one-on-one session.

We'd rather be upfront about fit than have you discover it's the wrong moment three sessions in.

You haven't started measuring your impact yet. This course assumes you have something to report on — a framework, tracked outcomes, survey data, or similar. If you're earlier in that process, Blueprints: Media Impact Measurement 101 is the better starting point, and graduates of that course are a natural fit for this one.

You're looking for a done-for-you report, not a process to learn. This is a hands-on course — your team does the drafting, with our guidance. If you need someone to build the report for you on a deadline, reach out about a consulting engagement instead.

You can't commit a team member's time across seven weeks. Between live sessions and homework, expect 90–120 minutes a week. If nobody on your team can hold that space right now, better to wait for a future cohort than apply and fall behind.

You're a solo freelancer without an organizational reporting need. The curriculum is built around organizational stakeholders (funders, boards, internal teams) — it won't be the most relevant outcome for individual practitioners.

How to Apply

Applications open July 23, 2026 and close August 20, 2026. We'll select a cohort based on organizational readiness, team commitment, and existing impact measurement practices.

Timeline:

• July 23, 2026: Applications open

• August 6, 2026: Live info session (open to all applicants and prospects)

• August 20, 2026: Applications close

• August 27, 2026: Selected cohort notified

• September 10, 2026: Program begins

How much time will this take each week? Expect a 60–90 minute live session plus similar time for homework and report drafting between sessions.

Do we need an existing impact framework to apply? Some foundation helps — tracked outcomes, survey data, or a framework from a program like Media Impact Measurement 101. If you're not sure whether you're ready, the application gives us a chance to talk it through, and we may suggest Media Impact Measurement 101 first.

What if we can't attend all six sessions? Consistent participation drives the most value, especially for the one-on-one sessions. We provide recordings, but live engagement is where the report actually gets built.

Can we bring more than three team members? We cap participation at three to keep cohort dynamics productive. You're welcome to share materials internally.

What format will our final report take? That's your call — web-based, PDF, deck, or another format. The break week is built in specifically to make that decision and line up any help you need (a designer, for instance) before the second half of the course.