Lindsay Green-Barber, PhD, founder & ceo

She is a listener, a teacher, a learner, and a speaker.

Green-Barber is a leader in media and communications impact strategy and measurement and an expert in international human rights regimes. She has worked with media organizations, nonprofits, and funders to develop custom impact frameworks, design strategies for maximizing impact, and conduct research to assess success. Green-Barber has been invited to speak at dozens of conferences across the US and internationally about media impact, new media trends, audience and community engagement, and how to build high-impact strategies.

She is a firm believer in applied research and is passionate about ensuring equal access to information generated through research processes. Green-Barber founded Impact Architects LLC in 2017.

Green-Barber earned her Ph.D. in political science from the City University of New York Graduate Center. She is based in San Francisco, California and has spent time living in New Hampshire, New York, South Carolina, Ecuador, Italy, and England. 

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Eric garcia mckinley, phd, consultant

Eric Garcia McKinley, PhD is an evaluation consultant skilled at seeing the big picture, asking the right questions, and identifying and communicating useful information. He’s experienced at helping media organizations harness usable information from experimental projects. While working at American Public Media as Senior Research Analyst for Engagement and Inclusion, he developed and implemented a source diversity tracking system to inform the Minnesota Public Radio newsroom about its source diversity and make inclusion an active practice of daily work.

An avid baseball fan, Garcia McKinley is also a freelance baseball writer and Managing Editor of Purple Row, SB Nation’s Colorado Rockies fansite.

Garcia McKinley has a doctorate in European history from the University of Illinois, Urbana-Champaign and was awarded an ACLS Public Fellowship in 2016. He’s currently based in Rochester, NY.

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Architect Network

The Impact Architects LLC network includes experts across the globe working in universities, research centers, philanthropic foundations, and strategic consulting agencies. We bring together subject area experts, methodological wizards, and innovative thinkers with diverse backgrounds and experiences to work on projects, ensuring that the design, implementation, and measurement of your organization's impact strategy is expertly architected.